Ages 18–40 · One campaign · Every feed she opens
We’re a closely curated collective of 600 local influencers in Columbus working as one team. Tossle puts your club, venue or product inside the Reels, GRWMs and stories of the women the city already follows, then puts paid reach behind whatever takes off.
Fig. 2 — Where she spends her evenings is where her followers want to be.
We’re a closely curated fleet of 600 local creators in Columbus—and 600 across other major cities—mapped across the local follower graph so 70–90% of their active audience is women 18–40 living right in your market. Not a celebrity whose followers are scattered across the globe, and not a billboard she drives past. A girl in her own circle, at your place, this weekend.
Published benchmarks show smaller, friend-scale profiles command 5–15% engagement and story views, versus just 1–2% for celebrity accounts of the same combined size. Replicating that reach on your own means scouting, DMing and handing out perks or comps to 100 individual people. Because our roster moves as one team, you get the same city-wide wave for 50–75% less.
“She doesn’t see an ad. She sees a girl she already follows, at your place, on a Saturday night.”
01 · Real peer engagement
5–15% vs. 1–2%
Small local profiles drive 5–10× higher story views and saves than a single celebrity account of the same combined size.
02 · Follower-graph targeting
Hyper-local reach
Every profile is vetted for dense local overlap—reaching women 18–40 within fifteen miles of your door, not out-of-town followers.
03 · Fleet economics
50–75% lower cost
Skip paying a celebrity fee or comping tables and perks for 100 separate people. One campaign activates the whole roster at a fraction of the cost.
The math behind 100 small local pages · Columbus
A single 100K celebrity account averages 1–2% engagement with followers scattered across the world. Our 600 smaller local profiles in Columbus sit inside real friend groups—delivering 5–10× higher story views, 65% lower effective cost-per-click, and 70–90% local women 18–40 at a fraction of the price.
Published benchmarks show smaller local profiles command 5–10× higher engagement and story completion than celebrity accounts of the same combined size.
Skip $8K–$15K in comped bottles, dinners or treatments for 100 separate people—and skip $5K+ celebrity fees where 80% of followers live out of town.
Cold Instagram ads get skipped in under a second. Boosting warm creator Reels to women 18–40 within 15 miles cuts cost-per-click and cost-per-booking by two-thirds.
When she sees a place across three different local stories on the same weekend, she saves the post, sends it to the group chat and books.
Examples from our Columbus team
3K–9K followers · 5–15% story views · 70–90% local women 18–40
Plateau · Mile End
Going out, cocktails & late night
Old Montreal · Griffintown
Tables, weekend escapes & dining
Downtown · McGill
Outfits, lounges & group nights
Westmount · Downtown
Med-spas, reformer & boutiques
Old Port · Saint-Henri
Date-night spots & group dinners
Mile End · Outremont
Summer clubs, swim & travel
Why timing matters in Columbus
In nightlife, dining, beauty and wellness, the brand that gets into her friend circle first becomes her default habit. Waiting another month doesn’t just delay your traffic—it hands this weekend’s group chats and bookings to the venue or studio down the street.
Women 18–40 are creatures of routine. The first supperclub, lounge, med-spa or Pilates studio to flood her friend group’s stories becomes the default plan—while competitors showing up a month later pay 3× more to break the habit.
Local attention peaks between Thursday 6 PM and Saturday night. Brands that lock in their wave ahead of the weekend own the city’s feed while everyone else boosts static flyers nobody taps.
When your venue or product is the fresh discovery across 100 local pages, organic saves surge and paid amplification runs at a fraction of standard ad costs.
§ 02 — What it does for you
The three things a local business actually wants from social.
INightlife & hospitality
Nothing moves tables like twenty local girls posting from your room on the same night. Their friends see it, then their friends’ friends, and the guestlist fills itself.
Venue pilot · +240 guestlist RSVPs in 10 days
IICity-wide visibility
Organic posts from creators she already follows, then geo-targeted paid reach behind the ones that land, across every woman 18–40 within fifteen miles of your door.
Launch benchmark · 380K local impressions, 4.2× saves vs. standard ads
IIIBeauty, wellness & retail
Women 18–40 drive most local discretionary spending. When your studio, clinic or product shows up in a routine she trusts, she books and buys.
Med-spa pilot · 87 new bookings in 14 days
Weekend tables, clinic bookings, online orders. Tell us what counts as a win and where.
A curated team of 100 creators in Montreal (and 600 across major cities) moving together—whose followers are mostly women 18–40 in your market.
When a Reel or story takes off on its own, we put paid reach behind it across the whole city.
Views, profile visits, DMs, RSVPs and checkouts, in one dashboard, every week.
Already posting fits, GRWMs, beauty, travel or nights out in Columbus? Keep posting what you love. We put real ad spend behind your page to grow your female following for free, and you get a cut of every brand deal we close.
No extra work. Keep posting what you already post.
We put spend behind your best posts to reach thousands of local girls.
Free growth, and a share of every brand deal we close on your page.
§ 05 — Your move
Tell us your venue or product. We’ll come back with a reach projection and a launch plan for Columbus.