For brands · The Columbus editionClubs · Venues · Local business
Put your brand in her feed.
600 curated creators · 350,000+ women 18–40 in Columbus
We’re a closely curated team of 600 local influencers in Columbus (and 600 across major cities) working together—putting your brand in the feeds of women who already follow us, then boosting the posts that land. Proven to bring traffic, visibility and sales to over 50 local brands.
Trusted by 50+ local brandsDowntown Nightlife GroupRooftop LoungeLuxe MedSpaBoutique PilatesSignature SupperclubLocal Fashion Collective
Trusted by 50+ local brandsDowntown Nightlife GroupRooftop LoungeLuxe MedSpaBoutique PilatesSignature SupperclubLocal Fashion Collective
Trusted by 50+ local brandsDowntown Nightlife GroupRooftop LoungeLuxe MedSpaBoutique PilatesSignature SupperclubLocal Fashion Collective
Trusted by 50+ local brandsDowntown Nightlife GroupRooftop LoungeLuxe MedSpaBoutique PilatesSignature SupperclubLocal Fashion Collective
NightclubsRooftopsSupperclubsRestaurantsMed-spasBoutiquesPilates studiosSalonsBeach clubsConsumer brands
NightclubsRooftopsSupperclubsRestaurantsMed-spasBoutiquesPilates studiosSalonsBeach clubsConsumer brands
NightclubsRooftopsSupperclubsRestaurantsMed-spasBoutiquesPilates studiosSalonsBeach clubsConsumer brands
NightclubsRooftopsSupperclubsRestaurantsMed-spasBoutiquesPilates studiosSalonsBeach clubsConsumer brands
§ 01 — Who it’s for
Anywhere she goes out, eats, shops or books.
Women 18–40 decide where the city goes out, eats, shops and books. We put you on their list.
600Curated creators in Columbus
350,000+Women 18–40 we reach
§ 01C — The economicsp. 03
100 local peers vs. 1 celebrity vs. doing it in-house
Why brands switch to our local team.
Published industry benchmarks show smaller, friend-scale profiles command 5–15% engagement and story views—compared to 1–2% for celebrities of the same combined size. Here is what it actually costs to get 100 local girls talking about your brand in Columbus.
Option A · In-house DIY
Comping 100 girls yourself
High cost · Operational chaos
- Engagement & reach
- 5–15% per profile, but uncoordinated—posts trickle out one by one with no city-wide wave.
- Effective CPC / cost
- $8,000–$15,000/mo in comped tables, dinners, treatments or product—plus 40+ staff hours.
- Local targeting
- Unverified follower graphs; you end up comping accounts whose followers don’t even live in your market.
- Bottom line
- Endless DMs, no-shows, ghosted posts and zero paid amplification.
Option B · Single big name
1 local “celebrity” (100K+)
1–2% engagement · Wasted reach
- Engagement & reach
- 1–2% published benchmark. Reads like a paid #ad and gets scrolled past in under a second.
- Effective CPC / cost
- $3,000–$8,000 for one post, working out to $1.50–$4.00+ per actual local woman reached.
- Local targeting
- 75–85% of her followers live in other cities or are men outside your buyer demographic.
- Bottom line
- One story disappears in 24 hours with zero surround-sound across friend groups.
Option C · The Tossle CollectiveRecommended
100 curated local profiles
5–15% engagement · 50–75% less cost
- Engagement & reach
- 5–15% story views & engagement—5–10× higher than a celebrity of the same combined size.
- Effective CPC / cost
- 50–75% lower total cost and ~$0.18–$0.45 effective CPC when paired with geo-targeted paid reach.
- Local targeting
- 70–90% women 18–40 living within 15 miles of your door, verified across the local follower graph.
- Bottom line
- Surround-sound across the whole city in 48 hours for a fraction of the cost.
§ 02 — Performance benchmarks & team examplesp. 04
The math behind 100 small local pages · Columbus
5–15% engagement. 50–75% less cost.
A single 100K celebrity account averages 1–2% engagement with followers scattered across the world. Our 600 smaller local profiles in Columbus sit inside real friend groups—delivering 5–10× higher story views, 65% lower effective cost-per-click, and 70–90% local women 18–40 at a fraction of the price.
Edition
vs. 1–2% for celebrities5–15%
Friend-scale engagement & story views
Published benchmarks show smaller local profiles command 5–10× higher engagement and story completion than celebrity accounts of the same combined size.
vs. 100 individual comps or 1 celeb50–75%
Lower total campaign cost
Skip $8K–$15K in comped bottles, dinners or treatments for 100 separate people—and skip $5K+ celebrity fees where 80% of followers live out of town.
$0.18–$0.45 vs. $2.00–$4.50+ cold CPC65% less
Lower effective CPC & cost per walk-in
Cold Instagram ads get skipped in under a second. Boosting warm creator Reels to women 18–40 within 15 miles cuts cost-per-click and cost-per-booking by two-thirds.
vs. standard brand creative4.2×
More saves, DMs & group-chat shares
When she sees a place across three different local stories on the same weekend, she saves the post, sends it to the group chat and books.
Examples from our Columbus team
What a friend-scale profile in Columbus looks like.
3K–9K followers · 5–15% story views · 70–90% local women 18–40
Creator · Nightlife & Fits
Plateau · Mile End
Going out, cocktails & late night
4.8KFollowers
12.4%Story views
86%Female
82%In Columbus
Creator · Supperclubs & Travel
Old Montreal · Griffintown
Tables, weekend escapes & dining
6.2KFollowers
10.8%Story views
84%Female
79%In Columbus
Creator · GRWM & Weekend Plans
Downtown · McGill
Outfits, lounges & group nights
3.4KFollowers
14.1%Story views
89%Female
85%In Columbus
Creator · Pilates, Skin & Luxury
Westmount · Downtown
Med-spas, reformer & boutiques
7.9KFollowers
9.6%Story views
91%Female
77%In Columbus
Creator · Dining & Wine Bars
Old Port · Saint-Henri
Date-night spots & group dinners
5.1KFollowers
11.9%Story views
83%Female
84%In Columbus
Creator · Resort & Poolside
Mile End · Outremont
Summer clubs, swim & travel
4.3KFollowers
13.2%Story views
87%Female
80%In Columbus
Why timing matters in Columbus
When her group chat picks a spot, they don’t pick a second one.
In nightlife, dining, beauty and wellness, the brand that gets into her friend circle first becomes her default habit. Waiting another month doesn’t just delay your traffic—it hands this weekend’s group chats and bookings to the venue or studio down the street.
01 · Group-chat lock-in
Once her circle picks their go-to spot, second place gets ignored.
Women 18–40 are creatures of routine. The first supperclub, lounge, med-spa or Pilates studio to flood her friend group’s stories becomes the default plan—while competitors showing up a month later pay 3× more to break the habit.
02 · Only 4 weekend waves a month
Every Friday you wait is a weekend your crowd goes somewhere else.
Local attention peaks between Thursday 6 PM and Saturday night. Brands that lock in their wave ahead of the weekend own the city’s feed while everyone else boosts static flyers nobody taps.
03 · First-mover CPC advantage
Early campaigns capture the cheapest clicks and highest save rates.
When your venue or product is the fresh discovery across 100 local pages, organic saves surge and paid amplification runs at a fraction of standard ad costs.
§ 02 — What’s in a campaign
- 01
Local creator posts
Women from our roster whose followers are mostly women 18–40 in your city post from your venue or with your product, in their own style.
- 02
Paid reach on what works
When a post takes off on its own, we put ad spend behind it, geo-targeted to women 18–40 around your door.
- 03
Always-on brand pages
Brand-face accounts that keep posting, answer DMs and send people your way between campaigns.
- 04
Weekly results
Views, profile visits, DMs, RSVPs, bookings and checkouts in one dashboard.
§ 03 — Inquire
Tell us about your brand.
What happens next
- 1We look at your page, your city and your goal.
- 2We send a local reach projection and a launch plan.
- 3First posts go live within two weeks.
Prefer to talk first? Contact us